QUEEN VICTORIA MARKET: SUPPORTING RENEWAL OF A MELBOURNE ICON 

The brief

Melbourne’s iconic Queen Victoria Market was implementing the City of Melbourne’s $250 million Market Precinct Renewal program to secure the market’s future as an affordable, authentic open-air market, known for fresh produce, specialty shopping, cafes and food. 

Bastion Reputation Management was asked to assist the market to tell a compelling story about the renewal program and ensure the story engages the traders, nearby residents and customers in a renewal which delivers a better market experience while preserving the important heritage of the market that Melburnians know and love. 

 Our response

Bastion Reputation Management started by developing a comprehensive map of stakeholders interested in the market’s future and designing a communications plan that enabled traders to showcase their role as the heart and soul of the market, and inspiration for the future market. 

The results

Our stakeholder engagement-led approach to communication strategy assisted the market to tell the once-in-a-generation renewal story in a way which enabled the market leadership and the traders of the market to successfully have a voice in promoting the vision for the market.