Bastion Reputation Management is a strategic communications, corporate affairs and issues management firm. We help organisations create a compelling story that connects with the people who matter most in a way that builds, maintains, strengthens and defends their reputation.
Founded in 2015 by former AFL and NAB head of communications, Brian Walsh, Bastion Reputation Management has been built on a simple philosophy that your reputation is one of your greatest assets. It should be a reflection of your values and tell your employees, shareholders, stakeholders, corporate and community partners, the media and the wider community what you stand for.
We work with our clients to help them build a long-term strategic communications plan aligned to their business objectives, provide support in responding to a crisis, and work with internal teams to build their capabilities.
strategic corporate positioning
corporate strategic campaigns
issues & crisis management
facilitation, media & presentation training
media relations, insights & analysis
Our team has extensive experience honed over decades working to build, strengthen and protect organisations across a range of sectors, including finance and corporate, mining and energy, transport and infrastructure, technology, government and health services, sport, education, media and community.
The Australian education sector is operating in an increasingly challenging and competitive environment, largely driven by the changing needs and expectations of business, the community, industry and the economy. We…READ MORE
The government sector is operating in a complex and evolving stakeholder, community and media landscape, with increasing demands for governments to lead and use limited public funds to respond to significant challenges in our community. While the public is more…READ MORE
Like never before, the Australian financial services sector is under significant scrutiny over its practices, values and culture. Following the Financial Services Royal Commission, the sector will continue to be under the microscope as it responds and adapts to the…READ MORE
NSW State Election
In the lead up to the tightly contested NSW state election Bastion Engage CEO, Sean Sammon and Bastion Reputation Management Head Media Trainer, Michele Fonesca assessed the media performance of the two candidates and flagged the pitfalls for public figures in a social media age. https://vimeo.com/336498307READ MORE
Bastion Reputation Management adds to its senior ranks
Bastion Reputation Management has appointed two new staff to its senior ranks - Michele Fonseca to the role of Head Media Trainer and Ibrahim Rasheed as Senior Media Strategist. As Head Media Trainer, Michele Fonseca is taking on a lead role in Bastion Reputation Management’s growing Media Training and Facilitation practice, applying her extensive media training, executive coaching as well…READ MORE
Why managing your reputation is good risk management and good governance
Brian Walsh - Managing Director, Bastion Reputation Management Risk management is a highly defined process and is seen by senior leaders as a key part of an organisation’s operations and governance. It is vital to the success of an organisation and Boards spend an enormous amount of time reviewing processes to ensure that risk is being identified and appropriately dealt…READ MORE
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